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Direct Mail Out

THE PROJECT BRIEF To develop a direct mail concept to doctors, allergists and paediatricians using the taste of the product as a selling point. Infant formula has strict guidelines and must adhere to the WHO (World Health Organisation) code regarding advertising and labelling. Images of babies must be avoided in the marketing of infant formula.

DESIGN DESCRIPTIONS Trifold brochure with perforated mail back response card, C5 envelope design.

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